Consumer Behaviour in a Week

With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications.
Each day a different aspect of behaviour or marketing is covered.

Basic psychological processes of consumers and their implications
Consumers attitude to money
Purchasing behaviour
Different types of consumer
Product branding and retailing
Advertising
Negative effects of consumption

Contents List:
1 - Introduction
2 - Sunday: Know your consumer I- basic psychological processes
3 - Monday: Know your consumer II- attitudes to money
4 - Tuesday: Know your consumer III- purchasing
5 - Wednesday: Know your consumer IV- different types of consumer
6 - Thursday: Sell your product I- branding and advertising
7 - Friday: Sell your product II- retailing
8 - Saturday: Negative effects and implications

The Authors:
Susan Cave has worked as an occupational psychologist, and is presently employed in education at the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of material for teachers.

More related books from the In a Week series...
Customer care in a week
Selling in a week
CRM in a week