Free Publicity for your Business in a week

Written from an insider’s perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business, without spending vast sums of money on unnecessary PR agencies. The book will cover the full spectrum of handling journalists and media organisations from writing press releases, responding to journalist feedback, understanding how the press works and finally what to do if it all goes wrong and you are misinterpreted.

The book is also full of exciting and well thought out 'alternative' ideas for getting attention for your business.

Contents List:
1 - Sunday: Managing expectations- what are your objectives?
2 - Monday: Who are all these people? Targeting the right people in the media
3 - Tuesday: Structuring your press release
4 - Wednesday: The follow up call- handling journalists and press events
5 - Thursday: Sustaining press contact and what to do if you are misinterpreted
6 - Friday: Free public relations- other ideas to get your business noticed
7 - Saturday: Final round-up- top ten mistakes and how to avoid them

The Authors:
Guy Clapperton has been a journalist for many years. He is now freelance and regularly contributes to The Guardian Small Business Solutions Section, The Observer, The Evening Standard Management Today and Director Magazine.

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