Market Research In a Week

Market Research In a Week is a basic introduction to the skill of market research covering issues such as planning, methods of research available, types of research and analysing the results.
This book is not just written for marketing and sales staff but for people throughout an organisation who require a better understanding of their market for effective decision-making.

Contents List:
1 - Sunday: Market research - what it's all about?
2 - Monday: Planning the research
3 - Tuesday: Types of research
4 - Wednesday: Research methods
5 - Thursday: Doing the research
6 - Friday: Analysing the results
7 - Saturday: Using the research

The Author:
Polly Bird is the author of fifteen books, specialising in practical information for the business community. She writes on a range of issues including careers, work skills and education and combines authorship with academic research.

More related books from the In a Week series...
Consumer behaviour in a week
Selling in a week