Web M@rketing in a week

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you how to turn your business into a Web-wide winner.

Full of 'inside secrets' that explain how the Internet can become your greatest marketing asset, this book covers every business aspect, from getting on the Web to reaching employees, suppliers and customers worldwide.

This book has been fully revised by the author for the 2002 series relaunch.

Essentials include:
Planning your web-strategy
Targeting your market on the Web
Designing WOW websites
Rising to the top with search engines
Captivating surfers with web-copywriting
Making your mark in web-branding

Contents List:
1 - Introduction
2 - Sunday: A wider Web market
3 - Monday: The webmarketing.com mix
4 - Tuesday: Web business basics
5 - Wednesday: Your Web home
6 - Thursday: Web research
7 - Friday: Web copy
8 - Saturday: Climbing higher

The Authors:
J. Jonathan Gabay is one of Europe's leading independent creative Webmarketers. Founder of the renowned creative agency Gabay - The Creativity Works, he is a Course Director at the Chartered Institute of Marketing, an accomplished author, award-winning copywriter and creative consultant to some of the world's most successful web-led organisations.

More marketing books from the In a Week series...
Writing successful web copy in a week new!
Viral Marketing in a week new! - sample chapter available
Direct marketing in a week new!
Marketing in a week - sample chapter available
Marketing plans in a week